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The Funnel

Top of the funnel, bottom of the funnel, and everything in between! Sharp marketing insights, ideas, and frameworks from Recotap, delivered fresh to your inbox every week.

The Worldwide ABMer

If he can personalize at scale, so can you...

Ganesh Chithambalam A S Ganesh Chithambalam A S
Dec 13, 2024
The Worldwide ABMer

ABM Success Stories: From the Frontline

Wars are won not just by valiant fighting, but also strategies learnt from the best. The mighty wars for Closed Won Deals amongst B2B companies, can be won by those who follow the right thought leaders. In this newsletter, I’ve put together stories of a few ABM experts we

Ganesh Chithambalam A S Ganesh Chithambalam A S
Dec 06, 2024
ABM Success Stories: From the Frontline

How to write intently

You are already wondering why this newsletter starts like a kindergarten teacher. Writing is one of the key skills that can help you hike ladders. If you put your good idea across in a way so great that it seems a no-brainer, you can reduce significant roadblocks. Knowingly or unknowingly,

Ganesh Chithambalam A S Ganesh Chithambalam A S
Nov 07, 2024
How to write intently

Brand Archetypes in B2B

I wrote a piece about emotional marketing in B2B which many of you liked. This week, I’m exploring that bit more. But before that, don’t forget to subscribe. One of the most quintessential components of your brand book will be defining your Brand Archetype. What is it? Here’

Ganesh Chithambalam A S Ganesh Chithambalam A S
Oct 17, 2024
Brand Archetypes in B2B

ABM Expansion WIN!

Story of our quickest account win yet

Ganesh Chithambalam A S Ganesh Chithambalam A S
Jun 27, 2024
ABM Expansion WIN!

Relevance in ABM

How to stay relevant for your prospects through ABM

Ganesh Chithambalam A S Ganesh Chithambalam A S
May 09, 2024
Relevance in ABM

B2B Marketing & Dating

I overheard an interesting conversation between 2 of our SDRs yesterday

Ganesh Chithambalam A S Ganesh Chithambalam A S
May 02, 2024
B2B Marketing & Dating

6 ads teardown

Good & bad ads with my comments

Ganesh Chithambalam A S Ganesh Chithambalam A S
Apr 04, 2024
6 ads teardown

ABM > More SDRs

Know why ABM is a better approach than adding more SDRs

Ganesh Chithambalam A S Ganesh Chithambalam A S
Jan 25, 2024
ABM > More SDRs

This is NOT sales' job

Moving deals in sales pipeline isn’t “THE JOB OF SALES”

Ganesh Chithambalam A S Ganesh Chithambalam A S
Dec 07, 2023
This is NOT sales' job

leads = seeds

How to nurture your leads/accounts the ABM way

Ganesh Chithambalam A S Ganesh Chithambalam A S
Sep 28, 2023
leads = seeds

Don't burn your ad $$

If your annual contract value (ACV) is $10k or more, do this instead

Ganesh Chithambalam A S Ganesh Chithambalam A S
Sep 14, 2023
Don't burn your ad $$

How to pick accounts to target?

If I had 8 hours to chop down a tree, I'd spend 6 hours sharpening my axe - Abraham Lincoln

Ganesh Chithambalam A S Ganesh Chithambalam A S
Aug 24, 2023
How to pick accounts to target?

Is ABM right for you? 🤔

Depending on your business stage, ABM may or may not be right for you

Ganesh Chithambalam A S Ganesh Chithambalam A S
Aug 10, 2023
Is ABM right for you? 🤔