Who's the Rolls-Royce of B2B Marketing?

We sadly live in the age of spam marketing.

160 billion spam emails are sent everyday. (Source)

To be even taken seriously, you need to stand apart from the traffic. Boldly so.

Be it email, LinkedIn outreach or call; personalization gets the prospect to give you a few extra seconds of consideration. And that’s the line between spam and relevance.

This is where ABA comes into play.

ABA is one of the components in ABM, where you run personalized ads to your prospects. In fact, ONLY to your prospects.

Isn’t this the best tool to have in your ABM arsenal?

Here are some examples of ABA ads we’ve run through Recotap.

The ability to run targeted ads with unique messaging to each prospect.

This is the future of Account Based Marketing

I know what you’re thinking now.

Doesn’t personalization put a significantly higher stress on resources? Yes. 

Which is why ABA is the Rolls-Royce of B2B Marketing, while all other tactics are the Priuses, Camrys and Corollas.

It requires more time, research, ad $$, and manpower.

But the obvious increase in returns justifies the cost.

ABA campaigns increase customer engagement by 72%.

And since the whole concept is very new, the “Early Adopter” tag is still very much available.

Reco-prediction: Companies that integrate ABA into their broader marketing strategy before 2025 will see a significant boost in pipeline velocity within 1 year of implementation.

Now, for those of you worried about the cost of getting a Rolls, fret not.

There are a few tools which help you do ABA at scale, without it damaging your wallet. Pssh, one of them is Recotap.

Here’s to better marketing practices, with authentic personalization being the new cornerstone.

Now, time for some chuckles