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When an account moves stages, Recotap automatically updates campaign targeting. The system removes accounts from old-stage campaigns and adds them to new-stage campaigns without manual intervention. This ensures stage-appropriate messaging and prevents budget waste.

Yes, Recotap provides impression capping controls at the account level. Set maximum impressions per account per month. The platform automatically pauses ad serving to accounts approaching limits and reallocates budget to other high-intent accounts.

Yes. Recotap lets you set different impression caps for different firmographic segments (such as employee range, industry, revenue, or region). For example, you can assign lower caps to SMB accounts and higher caps to enterprise accounts based on employee size.

The platform tracks impressions at the account level, automatically pauses delivery when limits are reached, and reallocates budget to other high-intent accounts. This ensures efficient spending and prevents overexposure.

Without account-level capping, LinkedIn concentrates impressions on the most active accounts. Research shows more than 70% of impressions go to just 10% of target accounts in LinkedIn ads. Recotap's AI corrects this by enforcing account-level caps and redistributing budgets for broader reach.

Recotap's AI analyzes engagement patterns, conversion data, CRM status, and behavioral signals to identify accounts for exclusion. It also automatically excludes competitors and existing customers. CRM sync removes closed deals in real-time. The system continuously refines exclusions based on performance data, automatically removing segments that consume budget without driving results.

Yes, when you upload a competitor list, Recotap prevents those companies from seeing your ads. This prevents competitors from researching your positioning or wasting your budget. Exclusions sync in real-time across all campaigns.

Absolutely. Recotap allows separate campaign segments with different exclusion rules. Acquisition campaigns exclude existing customers via CRM sync, while retention campaigns specifically target those customers with upsell messaging.

Campaign orchestration changes happen in real-time based on signal updates. Stage classification updates occur within the same day. CRM-based exclusions sync daily. Impression cap adjustments and AI-based exclusions update continuously.

Yes, Recotap handles precise ABM targeting at any scale. While LinkedIn requires minimum audience sizes, Recotap uses advanced audience techniques to reach the right stakeholders. The orchestration and capping features work effectively for 50 accounts or 5,000 accounts.

For ABM campaigns, 3-5 impressions per account per week maintains presence without fatigue. However, optimal frequency varies based on campaign stage and account engagement levels. Recotap's AI continuously optimizes frequency based on performance data.