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Buyer Journey Stage Mapping

Stop Guessing When Buyers
Are In-Market

Recotap’s journey mapping shows exactly who’s exploring, evaluating, or ready to buy; turning right timing into your ABM advantage.

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LinkedIn Marketing Partner | Rated 4.9/5 on G2

Join leading brands transforming their LinkedIn ABM campaigns.

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Roll Out the Red Carpet for Every Buyer

By aligning messaging to each account’s journey stage, you move from generic engagement to meaningful conversations that engage buyers and accelerate the pipeline

Track Buyer Journey
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Track Buyer Journey

Know each account's stage: in-market, comparing, browsing

Recotap analyses live intent and signal data to place each account into the right stage — Awareness, Engagement, Consideration, or Intent. Know exactly where buyers are in their decision process and when to engage

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Adapt as Buyers Move
Connect every part of your entire business
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Adapt as Buyers Move

Stay aligned as buyer behaviour changes, automatically

Recotap’s AI spots when accounts shift stages and adapts instantly. As intent rises, campaigns advance; when it cools, spend and messaging eases, keeping your campaign messaging sharp and relevant.

Prioritise Ready Accounts

Prioritise Ready Accounts
Prioritise Ready Accounts

Focus your time and budget where intent is highest

Recotap scores every account using live intent strength, engagement depth, and firmographic fit. Sales and marketing teams stay aligned with high potential account — turning prospect into faster pipeline.

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FAQ

Frequently asked questions!

  • What is Buyer Journey Stage Mapping?

    It’s Recotap’s way of analysing live intent, engagement, and CRM data to determine where each account is in its buying journey - Awareness, Engagement, Consideration, or Intent and automatically updating it as behaviour changes.

  • How does journey data improve ABM targeting?

    By knowing each account’s stage, your campaigns reach buyers with the right message at the right time, reducing wasted impressions and increasing conversion rates.

  • How often are buyer stages refreshed?

    Continuously. Recotap’s AI updates journey stages in real time as new intent and engagement signals appear, so your campaigns never go stale.

  • Can this data be used outside of LinkedIn?

    Yes. Through Outbound CRM Sync, journey stages are synced to your CRM every 24 hours, enabling aligned email nurture, SDR outreach, and multi-channel campaigns.

  • Can we customise our journey stages?

    Absolutely. Recotap can reflect your existing funnel or use its default Awareness–Engagement–Consideration–Intent model — whichever fits your sales process best.

  • How does journey mapping help sales teams?

    Sales gets a live view of which accounts are warming up, which are stagnant, and when to reach out, ensuring no time is wasted on low-intent prospects.

  • Will this reduce campaign fatigue or wasted spend?

    Yes. By adapting messaging and budget to buyer stages, you avoid overexposing cold accounts and focus only where real intent exists.

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Ready to 10X Your LinkedIn ABM Impact?

More pipeline, less manual work. Recotap scales LinkedIn ABM without extra headcount or spreadsheets. Let’s make your campaigns work smarter.

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