Implementing anything new is going to be tricky
Sure, there is a lot of knowledge out there about ABM
But, nothing like getting into the field yourself
Our goal will remain simple
Let your first time implementation not be your last time.
“Not picking the wrong accounts is more important than picking the right ones”
Targeting the wrong accounts will
Add more steps that add no real value
Read this detailed guide on how to pick the right accounts for ABM👇
How to pick accounts to target?Recotap, Inc·August 24, 2023
A detailed guide on how to pick accounts for ABM
Your personalization should be more than just {{company name}} merge tag
True personalization is all about
You can use your previous conversations (if any) or
Use
To inform your content to be personalized
Read this detailed guide on personalization for B2B marketers 👇
How "personalized" is your personalized content?Recotap, Inc·December 21, 2023
We’re used to personalized content on our Instagram feeds, Spotify playlists, Netflix account & Amazon shopping. Naturally, your prospects crave for personalized content in B2B too. Personalization works ✅
Do not underestimate the value of unified Account Based Experience (ABX)
Marketers often ignore or forget to consider ABX in the initial stages.
I’ve seen deals falling off because prospects got confused with different messaging on different channels
Ensure your prospects have a unified experience at any stage of the stage funnel
Here’s a guide on ABM nurturing
leads = seedsRecotap, Inc·September 28, 2023
Fact: We’re obsessed with leads Some of are obsessed about accounts Most of us are worried about impact on revenue But how do you nurture leads Especially if you’re going after targeted accounts? Answer: Build deep relationships (easier said that done, I know)
While this may feel like a basic thing to do
Sometimes, with so much going on at once, you may start ignoring the metrics
Here’s a detailed guide on KPIs to track
KPIs for your ABM programRecotap, Inc·December 28, 2023
Marketing plans for 2024 all set? If ABM is part of your plan, you may want to spend 10 min on this exercise The first step to having clarity in your ABM program is - Having clarity of your goal. This 10-minute exercise is designed to help you create 2 things
All said & done
It’s important to understand whether you should actually implement ABM first.
Read this guide
When to & when NOT to use ABM?Recotap, Inc·November 9, 2023
An account-focussed approach can help you at EVERY stage of your customer lifecycle Arguably, it’s a foolproof way generate sales opportunities Let me break it down for you (at every stage) Stage: Build Awareness Target efforts towards select accounts with high-value & high potential to convert
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Everyone talks about personalization in ABM. But let's get real about what works and what doesn't.
How to Reclaim Your Audience’s Attention
Maybe going backward might be the way forward
