Building an audience for your B2B brand can often feel confusing
Here’s what we now know
YOUR AUDIENCE ≠ YOUR FOLLOWING
You could have 10,000 followers on your LinkedIn & still not have an audience
But you could have just a 1000 followers & have an engaged audience
Your audience includes -
True Fact: You may never really know exactly how big your ‘audience’ is
Your audience will grow & shrink based on the consistency & quality of what you share
Looks like you open this email often - thanks for being an engaged audience
Here are 3 important pillars for building an audience
Especially if your ideal audience is B2B
Give, give, give and give a little more. That’s what you will do here.
Share your knowledge, strategic do’s and don’ts, know-how & tactics
Here’s how we implement it ourselves
We share our original thinking on Linkedin. We arrive at this by learning from our customers everyday.
The closer you are the ground, the more you’ll understand
Follow our founder - Arun, the ABM geek here
A lot of share feedback regularly & we are picking topics based on your feedback.
Thanks for being such an engaged audience
B2B has got this bad reputation as Boring to Boring
Look, the person you’re selling to may be a VP, Director or a C-Suite but they’d still laugh at a good joke and likely watch the same series as you do on Netflix
A little entertainment or humor won’t hurt your brand
It may just be the unique angle your brand needs
Here’s how we do it:
We run a weekly cartoon series taking a dig at how B2B marketers do things. We call it “Marketing Tales”
Some of these episodes are here for you
Nobody likes a conversation where you speak and everyone else has to listen
Engage with folks on social. It’s as simple as that
Do this:
Here’s how we do this:
Our founder, Arun (follow him here) regularly engages with thought leaders & share his point of view
One huge mistake which most thought leaders make is this
Not checking DMs 🤷♂️
It’s very basic. I can't stress this enough
When you don’t reply to DMs or comments, your identity takes a hit
The genuine human element is lost right where it’s most important
Immediately for your audience, you become this person on the top who doesn’t have time for them
Your goal is to make your audience feel valued at every step
And that my friends is how you build an engaged audience in 2023
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Everyone talks about personalization in ABM. But let's get real about what works and what doesn't.
How to Reclaim Your Audience’s Attention
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