Marketing plans for 2024 all set?
If ABM is part of your plan, you may want to spend 10 min on this exercise
The first step to having clarity in your ABM program is -
Having clarity of your goal.
This 10-minute exercise is designed to help you create 2 things
The ABM Goal Statement is a north star for your ABM strategy
It aligns marketing and sales teams toward a common objective
For example, an ABM goal could be “Increase revenue from the top 50 accounts by 20% in the next fiscal year.”
This goal is specific, measurable, achievable, relevant, and time-bound (SMART)
And will provide a clear direction for your ABM efforts
Let’s pick 4 different ABM goals and create goal statements & KPI’s
For new accounts, always start with a small pilot
Show initial proof before you pitch to your exec team
How to become your sales teams’ best buddy?
Help ‘em move deals faster
Working alongside your customer success team, you can influence renewals
Here’s how to goal-ify it
Need to expand to other teams, departments or geographies?
Spend 10 minutes to complete this exercise of clearly defining your goal and KPI
Your future self will thank you
What do you think of this workbook for your ABM goals?
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