Procrastination & B2B Marketers

Procrastination is costing us time & with it $$

After speaking with 100s of B2B marketers

We’ve found these 3 most common excuses

These excuses help us cling to our comfort zones

If we have to break out of them, we need to know & label them

Here goes… Procrastination Olympics awards

🥇 𝐆𝐨𝐥𝐝 𝐌𝐞𝐝𝐚𝐥 - The "Busy Someday Strategist"

"Right now, we are busy. Let’s ‘circle back’ to ABM next quarter."

Repeat this every quarter

🥈 𝐒𝐢𝐥𝐯𝐞𝐫 𝐌𝐞𝐝𝐚𝐥 - The "Infinite Data Seeker"

"We need more data to understand whether ABM will work for us or not.

And keep digging…"

🥉 𝐁𝐫𝐨𝐧𝐳𝐞 𝐌𝐞𝐝𝐚𝐥 - The "Content Recycler"

"Let’s keep recycling the same old content pieces instead of spending time on research & customization" 🔄