6 ads teardown

We’ve worked with 100s of B2B marketers.

Some ads produced mind-blowing results where some just didn’t work

We spent a lot of time analyzing the ones that worked and the ones that did not

And boy, we have learnt (a lot) 😮

I thought, it would make sense to do 2 things

1. Show examples with what’s good & what’s bad
2. Write a detailed guide (do’s & don’ts - You will find this at the bottom)

This is my compilation of B2B LinkedIn ads with my comments

This is a disaster & here’s why

Enough with the features - Focus on problems

Even Linkedin can't get rid of Jargon

Lavender is just great

This one is good

I love this one by G2

If you want to go 100 feet deep into “How to write ads that get clicks”

Read this detailed guide we wrote

You will go away with writing better ads

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PS - These comments are made for educational purposes & screenshots are from Linkedin. If you’re offended with any of the comments, please write better ads next time