Sniper, tailor & a musician teach b2b marketers

What in the world could we marketers learn from a sniper, tailor and a musician?

Let me confess

On the face of it

I did not find a lot of similarities too

But then, I dug deeper

And I want you to see what I see now

These are the 3 key steps to implement a great ABM program

1. Targeting the right accounts
2. Personalizing for every account
3. Working together with your sales (easier said than done)

Here’s how it goes

1) The Sniper Approach: Pick Right Accounts

The 4 sniper steps

• Spot
• Focus
• Target
• Shoot

2) Tailor Approach: Personalization

The 4 tailor steps

• Welcome
• Know your client
• Design
• Create

3) Musician Approach: Collaboration

Snipers, tailors & musicians also adapt quickly to new needs 

Stay agile & adjust strategies based on customer behavior

Mix all 3 methods to get the perfect recipe for Account Based Marketing 

Or just use Recotap ABM to automate a bunch of the above steps