Personalization in ABM: Finding the Sweet Spot
Everyone talks about personalization in ABM. But let's get real about what works and what doesn't.
Ganesh Chithambalam A S
Top of the funnel, bottom of the funnel, and everything in between! Sharp marketing insights, ideas, and frameworks from Recotap, delivered fresh to your inbox every week.
Everyone talks about personalization in ABM. But let's get real about what works and what doesn't.
Ganesh Chithambalam A S
How to Reclaim Your Audience’s Attention
Ganesh Chithambalam A S
Maybe going backward might be the way forward
Ganesh Chithambalam A S
Borrowing some principles to ABM practice
Ganesh Chithambalam A S
An easy-to-read value packed newsletter for ABMers
Ganesh Chithambalam A S
All the B2B world is an ABM campfire.
Ganesh Chithambalam A S
If he can personalize at scale, so can you...
Ganesh Chithambalam A S
Wars are won not just by valiant fighting, but also strategies learnt from the best. The mighty wars for Closed Won Deals amongst B2B companies, can be won by those who follow the right thought leaders. In this newsletter, I’ve put together stories of a few ABM experts we
Ganesh Chithambalam A S
Used by some as a mere lead magnet amongst other atrocities, this article demands justice for Demand Gen
Ganesh Chithambalam A S
This newsletter covers the best personalization tactic ABMers must have.
Ganesh Chithambalam A S
Part 2 of improving your writing process
Ganesh Chithambalam A S
You are already wondering why this newsletter starts like a kindergarten teacher. Writing is one of the key skills that can help you hike ladders. If you put your good idea across in a way so great that it seems a no-brainer, you can reduce significant roadblocks. Knowingly or
Ganesh Chithambalam A S
Stop expecting short term ROI from long term strategies
Ganesh Chithambalam A S
Why you should begin with expansion when you're newly starting an ABM process
Ganesh Chithambalam A S
3rd party cookies are dying & traditional approaches aren't working
Ganesh Chithambalam A S
I wrote a piece about emotional marketing in B2B which many of you liked. This week, I’m exploring that bit more. But before that, don’t forget to subscribe. One of the most quintessential components of your brand book will be defining your Brand Archetype. What is it? Here’
Ganesh Chithambalam A S
Here's the last episode of the series on reviewing ABM process
Ganesh Chithambalam A S
We talk about reviewing Account Engagement & Progression and about Revenue & ROI
Ganesh Chithambalam A S
Because it's important to channel your efforts right
Ganesh Chithambalam A S
Were the accounts you selected for ABM, the right fit?
Ganesh Chithambalam A S
A wide overview of topics to look into
Ganesh Chithambalam A S
Adapting the SaaS animals analogy to ABM
Ganesh Chithambalam A S
Pre-requisites before starting Account Based Marketing
Ganesh Chithambalam A S
Next in my series of criticizing LinkedIn ads.
Ganesh Chithambalam A S
Account Based Marketing is only getting better. Read on to know how.
Ganesh Chithambalam A S
Utilize existing channels for Account Based Marketing
Ganesh Chithambalam A S
We explore some successful ones, and contemplate its position in the future
Ganesh Chithambalam A S
Let's uncover some unconventional research sources
Ganesh Chithambalam A S
Peek into an Adtech major's ABM strategy
Ganesh Chithambalam A S
A guide to podcasting in B2B
Ganesh Chithambalam A S
Distribution through App Marketplaces.
Ganesh Chithambalam A S
Reddit as a platform for community marketing? Read on
Ganesh Chithambalam A S
Looking for unsaturated B2B channels? Read on.
Ganesh Chithambalam A S
How to stay relevant for your prospects through ABM
Ganesh Chithambalam A S
I overheard an interesting conversation between 2 of our SDRs yesterday
Ganesh Chithambalam A S
ABM = Test Match; Demand Gen = T20
Ganesh Chithambalam A S
We live in the age of algorithmic optimization
Ganesh Chithambalam A S
Simon Sinek's TEDx speech encapsulates this really well
Ganesh Chithambalam A S
This is traditional wisdom & doesn’t work
Ganesh Chithambalam A S
No 2 Netflix User home pages are the same
Ganesh Chithambalam A S
Your mom's neighbor's friends' cat has a marketing suggestion too
Ganesh Chithambalam A S
This would have been a big irony
Ganesh Chithambalam A S
It's working for us and should work for you too
Ganesh Chithambalam A S
4 simple steps for a pilot program
Ganesh Chithambalam A S
Some things to look out for
Ganesh Chithambalam A S
Know why ABM is a better approach than adding more SDRs
Ganesh Chithambalam A S
Patience + Empathy = ABM Wins
Ganesh Chithambalam A S
2 different approaches, 3 different funnels
Ganesh Chithambalam A S
Your ICP should be so defined, Merriam Webster should take notes
Ganesh Chithambalam A S
Do you just go with {first-name} and say it's done?
Ganesh Chithambalam A S
Moving deals in sales pipeline isn’t “THE JOB OF SALES”
Ganesh Chithambalam A S
Before 2024 kicks in, remember this important caveat
Ganesh Chithambalam A S
Bottom of the funnel is given way too much importance
Ganesh Chithambalam A S
Real time guide with 7 useable tactics
Ganesh Chithambalam A S
6 points to decide when not to pick ABM (and some fun pictures)
Ganesh Chithambalam A S
YOUR AUDIENCE ≠ YOUR FOLLOWING
Ganesh Chithambalam A S
This myth has been around for far too long & I'm here to bust it
Ganesh Chithambalam A S
A mix of all 3 approaches may be the perfect recipe for ABM
Ganesh Chithambalam A S
See who gets Gold, Silver & Bronze in this Olympics edition 🏆
Ganesh Chithambalam A S
If your annual contract value (ACV) is $10k or more, do this instead
Ganesh Chithambalam A S
There are more steps in the buying journey than ever before
Ganesh Chithambalam A S
Far too many myths plague ABM. Let's bust 'em today
Ganesh Chithambalam A S
If I had 8 hours to chop down a tree, I'd spend 6 hours sharpening my axe - Abraham Lincoln
Ganesh Chithambalam A S
LinkedIn could be your Thor's hammer 🔨
Ganesh Chithambalam A S
Depending on your business stage, ABM may or may not be right for you
Ganesh Chithambalam A S
Imagine you're a mind-reader – but in a totally legal but non-creepy way 😄
Ganesh Chithambalam A S
