Agilyx Case Study

Problem Statement

Agilyx's manual efforts on paid campaigns on LinkedIn and other channels weren’t generating enough pipeline, and often the leads delivered to sales did not advance.

Agilyx wanted an automated & scalable solution that can help in executing personalized marketing to a handpicked list of accounts. They wanted their campaigns to be highly targeted, help in generating a predictable sales pipeline, and convert deals faster.

Solution Approach

Agilyx chose Recotap and zeroed-in on 600 accounts that best matched their ICP.

They designed Account-based & People-based campaigns to target specific decision-makers within their target list. Recotap helped Agilyx to orchestrate campaigns to take the right messaging to the right audience and at the right time.

This resulted in a measurable impact in engagement across their key accounts.

The insights from Recotap, on what people see, click or visit help our sales reps to know whom they should reach out to and what they should talk about.


  • Social Media Ads
  • Programmatic Display Ads
  • Website Personalization
  • Image
  • Video


Conducted 350+ offer experiments during 6 months period.

36 MQAs generated.

$5.4M in pipeline generated