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Recotap Blog

Discover practical guides, expert tips, and real-world stories on Account-Based Marketing, LinkedIn Ads, and campaign personalization, all from the team behind Recotap.

ABM Analytics: 7 Account-Level Metrics That Drive Pipeline

ABM Analytics: 7 Account-Level Metrics That Drive Pipeline

TLDR ABM analytics has a measurement problem. Most teams track dozens of metrics yet struggle to answer the board's core question: Did ABM work? The solution is focusing on seven disciplined account-level metrics that connect spend to revenue. Recotap's platform unifies these metrics in real-time dashboards

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Why ABM

Why ABM

Ganesh Chithambalam A S Ganesh Chithambalam A S
May 26, 2025