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Impression Capping

Stop Overspending on the
Same Accounts

Recotap’s AI controls ad frequency and spend at the account level. It ensures your LinkedIn ads stay visible, relevant, and efficient across accounts

Book a Demo

LinkedIn Marketing Partner |

Rated 4.9/5 on G2

Join leading brands transforming their LinkedIn ABM campaigns.

Make Every Impression Count

Cap impressions per account, balancing visibility and spend across key accounts. Set rules once and let automation reduce budget wastage

Stay Seen, Not Spammed

Share tools quickly and confidently in minutes

Stay Seen, Not Spammed

Keep your brand visible without overwhelming your audience

Recotap’s AI analyses engagement patterns to control ad frequency per account. It automatically pauses or limits delivery when exposure peaks thus maintaining awareness while preventing fatigue and wasted spend.

Distribute Budget Smartly

Connect every part of your entire business

Distribute Budget Smartly

Ensure visibility across all key accounts instead of exhausting budget on few

Recotap’s AI monitors impression delivery and reallocates ad spend dynamically, preventing oversaturation among active accounts. Budget optimisation leads to greater exposure of brand across accounts.

Make Every Dollar Count

Get more results from every impression, reduce wastage

Recotap’s AI fine-tunes ad exposure based on company size, engagement, and intent. You spend less on noise and more on accounts that actually move the needle. Ad spends directly attribute revenue.

Book a Demo

FAQ

Frequently asked questions!

How does Recotap’s impression capping work?

Recotap’s AI automatically controls how often each account sees your ads. It monitors engagement and adjusts delivery to maintain visibility without ad fatigue.
Why is manual impression control difficult?

Managing ad frequency across hundreds of accounts manually is nearly impossible. Recotap automates this, ensuring every impression works toward awareness, not fatigue.
Can I set my own frequency limits?

Yes. You can define impression caps per account or audience group, and Recotap’s AI enforces those rules automatically across all active campaigns.
How does this improve budget efficiency?

By redistributing impressions across your top accounts, Recotap prevents overspending on a few active profiles, optimizing your ad budget for broader reach and better ROI.
Will this reduce ad fatigue?

Absolutely. Recotap detects when engagement peaks and automatically pauses overexposed ads, keeping your brand visible but never repetitive.
Does impression capping work with all campaign types?

Yes. Whether it’s 1-Many awareness or 1-1 ABM campaigns, impression capping ensures consistent performance across every audience stage.
How does this impact revenue attribution?

Smarter impression control means fewer wasted ad dollars and more qualified engagement, directly linking ad spend to pipeline impact and closed revenue.