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Everyone has an idea for marketing

Everyone has an idea for marketing

Has this happened to you?

Getting suggestions from random people about “how to market”?

Basically how to do your job

If this hasn’t happened to you yet, you’re from another planet

For the rest of us, it’s a weight we will have to bear for the rest of our lives

Picture this scenario:

Marketing team sitting around a table discussing how to get their target accounts to engage

And then there is this guy from tech who goes

“Hey, why don't you just send out more emails?

The funny ones?

Like, a thousand emails a day!

That'll work.”

And then this person from HR goes

“Oh, oh, and don't forget the dancing monkeys!

People would love dancing monkeys in their emails”

Sure, let’s forget about targeting your audience or crafting a compelling message.

Let's just throw spaghetti at the wall and see what sticks

I sometimes feel I’m very close to losing my sanity when this happens

But then I remind myself

I don’t have to actually implement all of that

So, I did something last week

  • Setup a booth at an event & said “we don’t pitch here”
  • Instead of company messages, added a cartoon character
  • Instead a flyer, printed a B2B marketing comic book to give away

And, hey, looks like it worked

We got the attention we wanted

The comic turned a few heads

Got in a few high value prospect conversations

Luckily I did not take a lot of suggestions that came by

So, to all the B2B marketers out there, I salute you

I know that you’re going through the same thing

But remember, sometimes the best suggestion is the one you don't take.

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