Achievements
180 high‑intent telco accounts
~$7K quarterly investment
1‑to‑1 & 1-Many ABM using Recotap
~$300 CPL & 80% Reach
Plot Twist in 3 Moves
Prodapt switched from “spray-and-pray LinkedIn” to Recotap’s precision ABM engine
Prodapt saw 80% higher reach, 2X more high-intent leads, and 66% lower CPL.
Prodapt is an AI-first global technology leader that provides consulting, business reengineering, and managed services for the largest telecom and tech enterprises that are building the networks and digital experiences of tomorrow.
Prodapt is a ServiceNow-invested company and has been featured as a specialist in the Gartner eMQ for Gen AI consulting and implementation services.
Before Recotap, Prodapt’s ads were hitting only a fraction of their target list. CPL soared to $800–$1,000, CTR froze at 0.2–0.3%. Most impressions landed on the same few large accounts, leaving the rest untouched. Add in broad targeting and sluggish ABM tools, and scaling felt impossible
That’s when Revanth and Gopinath drew a line in the sand - time for sharper reach, lower CPL, and a targeting engine built for LinkedIn.
Core Challenges:
With the old playbook no longer cutting it, the demand gen team led by Revanth and Gopinath brought in Recotap - the ABM Wingman built for LinkedIn precision. What followed was a complete rewiring of Prodapt’s engagement strategy.
Execution Highlights:
Recotap as an intent-based engine boosted our homegrown inbound engine with a much needed growth to nurture quality leads that in turn assist ‘top of funnel’ sales engine
Revanth Kumar
Head of Digital and Demand Generation
Once Revanth and Gopinath flipped the switch to Recotap, the numbers told a new story.
Recotap gave us clearer account visibility, sharper targeting, and far better cost efficiency. It helped us reach the right accounts at the right time while cutting CPL drastically. It has become an essential part of our ABM stack.
Gopinath Ganeshan
Digital Transformation Manager
1:1 ABM > Broad-Based Targeting: Every account received dedicated budget and messaging
Automated Efficiency: No manual effort needed, yet personalization scaled
Cost-Controlled, Performance-Driven: Budget was optimized down to the account level
ABM Infrastructure Built: Both Revanth & Gopinath laid the foundation for long-term, bottom-funnel engagement
Full-funnel visibility for Sales
Dashboard Comparison
Revanth Jatla as the Head of Digital and Demand Generation at Prodapt, specializes in turning scattered demand efforts into structured, precision-led ABM plays. At Prodapt, he partners closely with Sales to identify high-value accounts, shape persona-specific messaging, and operationalize campaigns that actually move pipeline. With a sharp eye for data and a knack for LinkedIn-first execution, Revanth helped lead the shift toward 1:1 personalization, smarter pacing, and tighter account engagement. His leadership alongside Gopinath played a pivotal role in unlocking an 80% reach lift, a 66% CPL drop, and a new ABM playbook for Prodapt.
Gopinath Ganeshan, Digital Transformation Manager at Prodapt Solutions, spearheads strategic marketing initiatives to modernize and scale go-to-market operations. With a deep understanding of ABM and digital performance marketing, Gopinath alongside Revanth led a breakthrough campaign that not only delivered high-quality leads but also established a scalable playbook for account-level engagement.
Identify and prioritize high-intent accounts using integrated signals
Auto-segment accounts based on intent and behavior
Run targeted, full-funnel LinkedIn campaigns
Serve 1:1 personalized LinkedIn ads at scale
Deliver dynamic landing pages no code needed
Track engagement and campaign performance instantly
In Case-study
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