How Prodapt Demand Gen Experts Unlocked 80% Reach Lift & 66% Lower CPL with Recotap

The Challenges Revanth & Gopinath Was Wrestling With?

Before Recotap, Prodapt’s ads were hitting only a fraction of their target list. CPL soared to $800–$1,000, CTR froze at 0.2–0.3%. Most impressions landed on the same few large accounts, leaving the rest untouched. Add in broad targeting and sluggish ABM tools, and scaling felt impossible

That’s when Revanth and Gopinath drew a line in the sand - time for sharper reach, lower CPL, and a targeting engine built for LinkedIn.

Core Challenges:

• Limited reach across the full targeted-account list
• High CPL ($800–$1,000) eating into ROI
• CTR stuck at 0.2–0.3%
• Ads over-serving a tiny cluster of large accounts
• Heavy ABM tools too slow for LinkedIn-first execution

Enter ABM Wingman

With the old playbook no longer cutting it, the demand gen team led by Revanth and Gopinath brought in Recotap - the ABM Wingman built for LinkedIn precision. What followed was a complete rewiring of Prodapt’s engagement strategy.

Execution Highlights:

• Shifted to a 1:1 ABM model for high-intent accounts, while running 1:Many awareness plays in parallel.
• Activated stage-based targeting across ~180 accounts, pairing solution-led messaging and sharper CTAs for in-market buyers.
• Used Recotap’s automated pacing to distribute spend evenly across accounts - no more budget hogs.
• Applied Impression Capping, reducing overexposure and unlocking an 80% jump in reach.
• Set a $10/account daily bid for 1:1 campaigns, boosted with Ad Personalization to win more auctions.
• Leveraged lead-form sync + workflow automation to eliminate manual ops entirely.
• Let the dashboard surface intent-driven engagement tiers, giving Sales a clear signal path.

Prodapt’s Victory Lap

Once Revanth and Gopinath flipped the switch to Recotap, the numbers told a new story.

• 80% more accounts reached - finally activating the full list
• CPL slashed by 66%, turning a costly channel into a high-efficiency engine
• CTR improved 2–3×, showing stronger message - persona fit
• Twice the high-intent leads, all from priority accounts
• 100% account engagement on priority accounts
• A repeatable high-conversion ABM playbook now powering future BOFU efforts