How "personalized" is your personalized content?

Personalization works ✅

We’re used to personalized content on our

• Instagram feeds
• Spotify playlists
• Netflix account
• Amazon shopping

Naturally, your prospects crave for personalized content in B2B too

If your content is too generic and not tailored “for me”

You may run the risk of looking old school

We don’t want that, now, do we

So let me ask again

How personalized is your 'personalized content'?

Are you just personalizing with first name or company name?

Guess, that’s a bit lazy

So, here’s how you can fix it

Use our 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐂𝐡𝐞𝐜𝐤𝐥𝐢𝐬𝐭 for each account

For each account you target 1-1 in ABM

Create a checklist of ALL the contexts & problems they’ve mentioned

Sequence them in order of perceived priority.

• Add their demo questions
• Industry contexts
• Product features they showed interest in

This will serve as a guide for personalizing your content.

For example, say an account mentioned 10 contexts/problems/interests/questions

You address 6 of them in your ads, email nurtures, playbooks, webinar, etc.

Your 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐬𝐜𝐨𝐫𝐞 would be 6 out of 10

This is what your Personalization Checklist can look like -

➣ Pain Point: Difficulty integrating different software

➣ Pain Point: High costs of current software solutions

➣ Pain Point: Lack of necessary features in current software

➣ Pain Point: Difficulty in using current software due to complex user interface

➣ Goal: Streamline operations

➣ Goal: Reduce costs

➣ Goal: Improve team collaboration

➣ Industry Context: Upcoming regulation affecting data privacy

➣ Industry Context: Trend towards remote work

➣ Product Interest: Interested in project management features

➣ Product Interest: Interested in data analysis features

➣ Feedback from Demo Call: Found the user interface intuitive.

➣ Feedback from Demo Call: Expressed concern about integration with existing tools.

➣ Feedback from Demo Call: Asked about customer support options.

Your personalization checklist can have any number of points

But address them in order of perceived priority only

You don't need to address all of them

Your personalization level depends on your strategy & resources you have at hand

As this account engages with you, you'll get more information about them

This will help expand and refine your checklist.

At each level, you’ll be able to personalize better

And that’s how you make your 'personalized content' 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 personalized!