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B2B SaaS Copywriting - Where and how to research

B2B SaaS Copywriting - Where and how to research

Writing is just one part of the Writing Process

You have to research, form the structure of your piece, then write and edit.

This stands true for B2B SaaS too.

In this newsletter I’ll show you research sources that your B2B copies can benefit from.

PSA:

Never say copies. Plural of Copy is *drumroll* COPY.

Now let’s go deep

Source 1: Support Tickets Analysis

Look out for recurring complaints or requests that existing customers have raised. 

Copy that solves for actual issues will work well with your intended audience too.

By analyzing repeated complaints or requests, you can identify common pain points and areas for improvement.

Source 2: Gartner & G2 Reviews

Customer feedback is a great place to identify Strengths & Threats of your product.

If you’re new to the space too, it’s a great place to learn the language of your intended audience.

5 star reviews are great, but the best copy could come from bad reviews too.

Use them to your advantage

Source 3: Sales Calls

Most of copywriting is targeted towards problem aware solution aware folks who are considering you

Guess which set of prospects are mostly in the same boat?

Propects talking to your sales team

Go through sales call recordings to identify most common or important pain points your copy can alleviate.

Source 4: Customer Success Conversations

Your existing clients are the best source of direct and honest feedback

They will tell you exactly what works for them, and what are their biggest concerns

Listen to your biggest champions, and go deep on the strengths your product obviously showcases

Source 5: Forums & Blogs 

This is where you can gauge the general industry sentiments

Find the most interactive spaces where a lot of conversations and discussions take place

Even social media platforms like LinkedIn and Reddit can be leveraged to listen user level discussions on your product, your competitors or just industry updates.

Now armed with a wider and deeper sense of your industry, you will be to write copy that directly talks to your audience with razor sharp accuracy

What sources have I missed folks? Feel free to write back to me about this.

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