8/10 first timers struggle with ABM

Implementing anything new is going to be tricky

Sure, there is a lot of knowledge out there about ABM

But, nothing like getting into the field yourself

Our goal will remain simple

• Know the pitfalls
• Avoid them

Let your first time implementation not be your last time.

4 things we recommend

1) Pick only the right accounts

“Not picking the wrong accounts is more important than picking the right ones”

Targeting the wrong accounts will

• Waste your resources
• Make it harder for you to get an ROI

Add more steps that add no real value

Read this detailed guide on how to pick the right accounts for ABM👇

How to pick accounts to target?Recotap, Inc·August 24, 2023

A detailed guide on how to pick accounts for ABM

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2) Personalizing ≠ changing company name

Your personalization should be more than just {{company name}} merge tag

True personalization is all about

• Understanding what your prospects’ problems are
• How you can solve them
• Articulating in a way your audience can resonate

You can use your previous conversations (if any) or

Use

• Intent data
• Account research

To inform your content to be personalized

Read this detailed guide on personalization for B2B marketers 👇

How "personalized" is your personalized content?Recotap, Inc·December 21, 2023

We’re used to personalized content on our Instagram feeds, Spotify playlists, Netflix account & Amazon shopping. Naturally, your prospects crave for personalized content in B2B too. Personalization works ✅

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3) Unified Account Experience (ABX)

Do not underestimate the value of unified Account Based Experience (ABX)

Marketers often ignore or forget to consider ABX in the initial stages.

I’ve seen deals falling off because prospects got confused with different messaging on different channels

Ensure your prospects have a unified experience at any stage of the stage funnel

Here’s a guide on ABM nurturing

leads = seedsRecotap, Inc·September 28, 2023

Fact: We’re obsessed with leads Some of are obsessed about accounts Most of us are worried about impact on revenue But how do you nurture leads Especially if you’re going after targeted accounts? Answer: Build deep relationships (easier said that done, I know)

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4) Track Your Metrics

While this may feel like a basic thing to do

Sometimes, with so much going on at once, you may start ignoring the metrics

Here’s a detailed guide on KPIs to track

KPIs for your ABM programRecotap, Inc·December 28, 2023

Marketing plans for 2024 all set? If ABM is part of your plan, you may want to spend 10 min on this exercise The first step to having clarity in your ABM program is - Having clarity of your goal. This 10-minute exercise is designed to help you create 2 things

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All said & done

It’s important to understand whether you should actually implement ABM first.

Read this guide

When to & when NOT to use ABM?Recotap, Inc·November 9, 2023

An account-focussed approach can help you at EVERY stage of your customer lifecycle Arguably, it’s a foolproof way generate sales opportunities Let me break it down for you (at every stage) Stage: Build Awareness Target efforts towards select accounts with high-value & high potential to convert

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