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6 common ABM myths busted 💥

6 common ABM myths busted 💥

I’ve heard way too many myths on ABM

And I’m sure you’ve heard them too & probably believe some

As an ABM insider

I’m going to bust some of them & show you the reality

Myth # 1 - “I need a lot of money to start ABM”

Me - Nope, ABM can be tailored to fit various budgets.

Of course, a larger budget means more resources and hands for ABM.

But by targeting the right (and small list of) high-value accounts, you can make the most of your spendings without breaking the bank

closeup photo of 100 US dollar banknotes

Myth # 2 - “ABM requires expensive tools”

Me - Yes, there are plenty of specialized ABM tools but they are not mandatory.

Infact, many aspects of ABM can be executable using common marketing and sales tools.

Like LinkedIn, CRM systems and email platforms.

Plus, there are affordable ABM tool options (like ours) that can give you a head start.

Myth # 3 - “Only big marketing and sales teams can do ABM”

Me - BS!

ABM can be implemented by teams of all sizes.

However, only big businesses should invest heavily on tools and hands to do ABM on a larger scale.

Small teams with small budgets should avoid heavy investment into tools.

I’d suggest you hone in on a good strategy & then go deep

Strategy > Tools

Pick your battles wisely

Stormtrooper minifigure walking on the sand

Myth # 4 - “To do ABM, I should have really good ideas”

Me - You just need to start

ABM is more about strategy & execution than coming up with really good ideas.

As you move, you’ll find good ideas along the way.

Trust the process.

Myth # 5 - “I need to spend a lot of time to start ABM”

Me - ABM definitely requires planning and preparation (no doubt)

But it need not be too time-consuming

We have enough how to resources/guides to help you execute step by step.

Start by focusing on a small number of high-value accounts and build from there.

Myth # 6 - “I need executives to support me before I can start ABM”

Me - I agree that executive support is always helpful.

But again, it’s not necessary.

Many marketers we work start executing pilot ABM runs without C-suites’ support or knowledge.

They refine their strategy repeatedly to find one that works well.

Then, they propose their ABM strategy with substantial proof of result.

Executives come sliding down to their side.

So don’t worry about executive buy-in just yet.

Where there is a will, there is a way.

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