Win Mindshare Before RFPs Drop

Yes. Since 70% of B2B evaluations complete before entering market, the key is educating buying committees during their research phase. Recotap triggers personalized LinkedIn ads that showcase your capabilities, address pain points, and position your solution in their consideration set early. This shapes the criteria they use when writing RFPs, so that requirements favor your strengths instead of competitors.

Pre-RFP messaging focuses on education and category positioning rather than conversion. Our AI delivers thought leadership content, capability overviews, and problem-solution frameworks that build mindshare during the research phase. As accounts progress toward formal evaluation, messaging shifts to competitive differentiation and proof points, so that you're already top-of-mind when RFP processes begin.

Key pre-RFP signals include: Bombora Company Surge on competitor topics and bottom-funnel terms, increased G2 review activity across multiple vendors, pricing page visits, ROI calculator usage, and engagement from multiple buying committee members. Recotap unifies these 1st, 2nd, and 3rd-party signals and scores accounts by evaluation stage readiness, so that sales receives early alerts with full context on research behavior and stakeholder involvement.

Recotap campaigns launch within 1 week. Once your account list, messaging, and creative are configured, our AI begins detecting research signals and triggering personalized ads automatically. Most customers see pre-RFP engagement within the first 2-3 weeks as accounts enter evaluation mode, so that you build a pipeline from early-stage influence rather than late-stage reactions.

Yes. Pre-RFP influence is most effective before champion relationships form, when buying committees are still researching anonymously. Recotap reaches decision makers, influencers, and technical buyers through LinkedIn targeting based on role, seniority, and engagement signals. This builds awareness across the entire committee, so that multiple stakeholders recognize your brand when formal vendor conversations begin.

Recotap's revenue attribution connects early-stage engagement to closed deals. We track which accounts engaged with pre-RFP campaigns, when they entered formal evaluation, and whether they selected you as a vendor. This shows the pipeline impact of early influence versus late-stage responses, so that you can prove ROI on pre-RFP investment and optimize budget allocation.

Pre-RFP campaigns require longer engagement windows (8-12 weeks vs 4-6 weeks for in-market ABM) but reach accounts before competition intensifies. Most customers allocate 30-40% of their ABM budget to pre-RFP influence targeting most highly valued accounts. Impression capping and journey-stage optimization ensure budget focuses on accounts showing genuine research signals, so that you maximize mindshare ROI without waste.