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Recotap for Cross-Sell & Upsell

Stop Leaving Money on the Table

Customers research upgrades and explore competitor offerings without CS knowing. By the time
expansion is discussed, opportunities have already passed

LinkedIn Marketing Partner | Rated 4.9/5 on G2

Join leading brands transforming their LinkedIn ABM campaigns.

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Identify Customers Ready for Expansion

Track usage patterns and expansion signals, trigger personalized upgrade campaigns, and give sales the perfect timing to close expansion deals

Spot Expansion Intent Before Competitors Do

Share tools quickly and confidently in minutes

Spot Expansion Intent Before Competitors Do

Disjointed_Data_Sources Track module usage depth and feature adoption to reveal customers maximizing plans and ready for additional capabilities
Disjointed_Data_Sources Monitor Bombora and G2 category research showing customers exploring adjacent or competitive offerings in your portfolio
Disjointed_Data_Sources Score accounts by expansion readiness and revenue potential giving sales and CS visibility into customers primed for upsell conversations

Trigger Expansion Campaigns Automatically

Connect every part of your entire business

Trigger Expansion Campaigns Automatically

Disjointed_Data_Sources AI generates expansion-focused LinkedIn ads and 1-1 landing pages showcasing advanced features, higher-tier benefits, and upgrade ROI.
Disjointed_Data_Sources Journey-aware messaging adapts to customer maturity delivering cross-sell content to power users and upsell messaging to limit-hitting customers
Disjointed_Data_Sources Alert sales and CS when expansion intent peaks with full context on feature interest and consumed research content

Convert Interest Into Additional Revenue

Connect every part of your entire business

Convert Interest Into Additional Revenue

Disjointed_Data_Sources Multi-channel orchestration coordinates LinkedIn campaigns with sales outreach ensuring consistent expansion messaging across touchpoints throughout upgrade journeys
Disjointed_Data_Sources Impression capping prevents message fatigue while Smart ABM prioritizes budget to accounts showing strongest expansion or competitive research signals
Disjointed_Data_Sources Track expansion pipeline and upsell conversion rates connecting early campaigns to closed upgrades and incremental revenue for attribution
FAQ

Frequently asked questions!

  • How does Recotap capture event engagement data automatically?

    Recotap integrates with event platforms and CRM systems to sync attendee lists, session attendance, booth visits, and content downloads instantly. Our AI scores each attendee based on engagement depth including sessions attended, questions asked, and downloads during the event, so that you segment accounts by genuine interest rather than treating all attendees the same.

  • Can Recotap really personalize nurture based on event experience?

    Yes. Recotap launches LinkedIn ads and personalized landing pages within 24 hours that reference specific topics, speakers, or discussions each attendee engaged with at the event. AI tailors messaging based on their actual event behavior including which sessions they attended, so that follow-up continues the conversation with context rather than generic thank-you emails.

  • How does post-event nurture adapt over time?

    Recotap orchestrates multi-channel touchpoints that automatically adjust as attendees show buying signals post-event. AI moves engaged attendees from awareness content to solution-focused messaging based on their interactions with ads, landing pages, and website visits, so that nurture evolves from education to evaluation as their interest deepens.

  • How do I avoid wasting budget on attendees who never convert?

    Recotap's engagement scoring identifies which attendees showed genuine buying intent versus passive participation. Impression capping and journey-stage targeting focus post-event budget on highly engaged attendees while reducing spend on low-intent participants, so that nurture dollars concentrate on opportunities most likely to convert into pipeline

  • Can I prove which events actually drive pipeline and revenue?

    Yes. Recotap tracks every attendee's journey from event participation through to pipeline creation and closed revenue with full attribution. You can see which events, sessions, and engagement types lead to conversions, how quickly event leads progress compared to other channels, and the exact ROI per event, so that you prove value to leadership and optimize future event investments.

  • Do I need marketing resources to manage post-event campaigns manually?

    No. Recotap automates the entire post-event nurture from data capture through campaign triggering and multi-channel sequencing. Once you configure event workflows and content templates, AI handles attendee segmentation, campaign timing, and personalization automatically, so that your team focuses on event execution rather than post-event campaign management.

  • How does Recotap ensure sales follows up with hot event leads?

    Recotap syncs event engagement scores, session attendance, and post-event ad interactions to your CRM every 24 hours. Sales sees which attendees are highly engaged, what topics interest them based on event behavior, and when they show demo-ready signals post-event, so that outreach happens while momentum is high with full context.

  • Will this actually prevent event leads from going cold?

    Yes. By triggering personalized nurture within 24 hours and continuously adapting messaging based on post-event engagement, Recotap maintains momentum instead of letting weeks pass before follow-up. Automated sequencing keeps attendees engaged until they're sales-ready, so that event investment converts into a qualified pipeline rather than a list of cold contacts.

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Ready to 10X Your LinkedIn ABM Impact?

More pipeline, less manual work. Recotap scales LinkedIn ABM without extra headcount or spreadsheets. Let’s make your campaigns work smarter.