Achievements
300+ accounts across multiple industries, India TAL
Personalized 1‑to‑1 LinkedIn ABM using Recotap
CPA reduced to 40%, 3% CTR
2X Faster Sales Cycle
Plot Twist in 3 Moves
Drive pipeline while building awareness in a cluttered market
Ravleen pivoted to intent-driven ABM using Recotap.
In just 90days, Ravleen reduced her sales cycle from 6 months to 3 months
Happay is a fintech leader in spend and travel management software, helping enterprises simplify expense workflows.
With varied buyer needs across decision-makers, generic campaigns were falling flat. Ravleen needed awareness and precision fast strategy.
When Ravleen needed to scale personalisation without sacrificing speed, she turned to Recotap the ABM sidekick built for LinkedIn.
The result? Personalization at scale without losing the plot.
Here’s how she made it work:
Segmented like a strategist:
Ravleen split her ICPs by functional need spend vs. travel management and built tailored messaging that hit the mark.
Launched like a pro
With Recotap’s no-code ad builder, she rolled out hyper-personalized LinkedIn ads and landing pages, each with strong CTAs, deeper product led messaging and lead forms tuned to the segment.
Optimized in real-time
She paused accounts showing ad fatigue (>250 impressions/10+ clicks) and doubled down on hot ones using Recotap’s pacing rules.
Layered in intent
Ravleen stacked Recotap’s website intent with Bombora’s third-party signals to find and fuel the accounts already in-market
Built a journey, not just ads
As interest deepened, Recotap helped her retarget with narrative-led creatives each ad felt like the next logical step, not a rerun
Ravleen personally oversaw every touchpoint from segmentation to creative refresh ensuring precision at each funnel stage. And, the result says it all -
Micro-segmented audience with ICP-aligned messaging
Intent data layered into live campaigns
Mid-funnel lead forms with real-time creative refresh
Smart pacing rules to reduce fatigue
Ravleen’s campaign wasn’t just well i.e. targeted, it evolved with the funnel.
With Recotap as a wingman, she proved ABM can drive both awareness and revenue.
Ravleen Kaur is a growth-driven marketer with a sharp eye for performance data and a knack for creative personalization. As Digital Marketing Manager at Happay, she piloted their first ABM campaign and turned it into a scalable success story.
Identify and prioritize high-intent accounts using integrated signals
Auto-segment accounts based on intent and behavior
Run targeted, full-funnel LinkedIn campaigns
Serve 1:1 personalized LinkedIn ads at scale
Deliver dynamic landing pages no code needed
Track engagement and campaign performance instantly
In Case-study
Ready to join Ravleen’s League of Marketers?
More pipeline, less manual work. Recotap scales LinkedIn ABM without extra headcount or spreadsheets. Let’s make your campaigns work smarter.