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2X Faster Sales Cycle: Ravleen’s Personalised LinkedIn ABM Playbook

Meet the protagonist and her gameplan!

Achievements

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Target

300+ accounts across multiple industries, India TAL

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Play

Personalized 1‑to‑1 LinkedIn ABM using Recotap

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Performance

CPA reduced to 40%, 3% CTR

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Result

2X Faster Sales Cycle

Plot Twist in 3 Moves

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The Challenge

Drive pipeline while building awareness in a cluttered market

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The Shift

Ravleen pivoted to intent-driven ABM using Recotap.

  • Built hyper-specific messaging for different ICP groups.
  • Launched 1:1 Personalised LinkedIn ads + custom lead forms per segment.
  • Layered Recotap + Bombora intent to drive mid-funnel engagement.
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The Win

In just 90days, Ravleen reduced her sales cycle from 6 months to 3 months

What does Happay do?

Happay is a fintech leader in spend and travel management software, helping enterprises simplify expense workflows.

What kept Ravleen up at night?

With varied buyer needs across decision-makers, generic campaigns were falling flat. Ravleen needed awareness and precision fast strategy.

Enter ABM Wingman

When Ravleen needed to scale personalisation without sacrificing speed, she turned to Recotap the ABM sidekick built for LinkedIn.

The result? Personalization at scale without losing the plot.

Here’s how she made it work:

Segmented like a strategist:

Ravleen split her ICPs by functional need spend vs. travel management and built tailored messaging that hit the mark.

Launched like a pro

With Recotap’s no-code ad builder, she rolled out hyper-personalized LinkedIn ads and landing pages, each with strong CTAs, deeper product led messaging and lead forms tuned to the segment.

Optimized in real-time

She paused accounts showing ad fatigue (>250 impressions/10+ clicks) and doubled down on hot ones using Recotap’s pacing rules.

Layered in intent

Ravleen stacked Recotap’s website intent with Bombora’s third-party signals to find and fuel the accounts already in-market

Built a journey, not just ads

As interest deepened, Recotap helped her retarget with narrative-led creatives each ad felt like the next logical step, not a rerun

Ravleen’s Victory Lap

Ravleen personally oversaw every touchpoint from segmentation to creative refresh ensuring precision at each funnel stage. And, the result says it all -

  • 3% avg. CTR (well above ABM norms)
  • 30-40% lower CPA
  • 2X faster sales cycle (6 months → 3 months)

What Worked

Micro-segmented audience with ICP-aligned messaging

Intent data layered into live campaigns

Mid-funnel lead forms with real-time creative refresh

Smart pacing rules to reduce fatigue

Key Takeaways

Ravleen’s campaign wasn’t just well i.e. targeted, it evolved with the funnel.

With Recotap as a wingman, she proved ABM can drive both awareness and revenue.

More about Ravleen Kaur

Ravleen Kaur is a growth-driven marketer with a sharp eye for performance data and a knack for creative personalization. As Digital Marketing Manager at Happay, she piloted their first ABM campaign and turned it into a scalable success story.

Sneak Peek Inside: Explore What’s Possible with Recotap

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ABM Signal Hub

Identify and prioritize high-intent accounts using integrated signals

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Smart Segments

Auto-segment accounts based on intent and behavior

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LinkedIn ABM Campaigns

Run targeted, full-funnel LinkedIn campaigns

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Ad Personalization

Serve 1:1 personalized LinkedIn ads at scale

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Web Personalization

Deliver dynamic landing pages no code needed

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AI Insights

Track engagement and campaign performance instantly

In Case-study

Meet the protagonist and his gameplan!
Plot Twist in 3 Moves
Ravleen’s Victory Lap
Sneak Peek Inside: Explore What’s Possible with Recotap

Ready to join Ravleen’s League of Marketers?

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