4X Pipeline, Same Budget: Ashwin’s 1:1 LinkedIn ABM Playbook

What made Ashwin rethink his ABM playbook?

• Building a high-impact ABM campaign for a top U.S. e-commerce infra brand wasn’t just another task it was a mission with stakes
• Manual ABM processes were slower to scale & had limited creative experiments

Enter ABM Wingman

Ashwin understood the power of personalization but making it possible at scale without sacrificing timelines was a task.

To execute this, Growton chose Recotap for its 1:1 LinkedIn ad personalization and Smart ABM automation capabilities.

• Spun up 1:1 LinkedIn campaigns automatically for 300+ accounts
• Deeply Personalized each ad with firmographic and intent data. The ads dynamically included the account name, product names, and relevant performance metrics, creating a stronger, more relevant connection with each target
• Optimized pacing to boost competitiveness in ad delivery
• Even budget distribution across TAL improved the engagement for each of the accounts unlike LinkedIn-only campaigns
• Enabled Phase 1 → Phase 2 learnings loop with rapid iteration

Ashwin’s Victory Lap

With each of the campaigns running for a month’s duration approximately, Ashwin is able to achieve:

• 55-60% account penetration rate
• 3-4x CTR
• 20-25% form fill conversion leading to 4X ROI