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4X Pipeline, Same Budget: Ashwin’s 1:1 LinkedIn ABM Playbook

Meet the protagonist and his gameplan!

Achievements

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Target

300+ eCommerce Retail TAL across US, Canada

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Play

Personalized 1‑to‑1 LinkedIn ABM

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Performance Lift

3-4x CTR

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Result

4X Pipeline, Same Budget

Plot Twist in 3 Moves

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The Challenge

Engage a curated list of high-value eCommerce and retail accounts and convert interest into qualified leads at scale, with personalization.

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The Shift

Engage a curated list of high-value eCommerce and retail accounts and convert interest into qualified leads at scale, with personalization.

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The Win

55-60% account penetration rate, 3-4x CTR, 20-25% form fill conversion leading to 4X ROI

Campaign metrics benchmarks are based on aggregated data from multiple external sources and are intended for reference only.

What does Growton do?

Growton is a B2B revenue orchestration platform that syncs sales, marketing, and success teams with GTM workflows, insights, and plays all to drive pipeline clarity and conversion.

What made Ashwin rethink his ABM playbook?

  • Building a high-impact ABM campaign for a top U.S. e-commerce infra brand wasn’t just another task it was a mission with stakes
  • Manual ABM processes were slower to scale & had limited creative experiments

Enter ABM Wingman

Ashwin understood the power of personalization but making it possible at scale without sacrificing timelines was a task.

To execute this, Growton chose Recotap for its 1:1 LinkedIn ad personalization and Smart ABM automation capabilities.

  • Spun up 1:1 LinkedIn campaigns automatically for 300+ accounts
  • Deeply Personalized each ad with firmographic and intent data. The ads dynamically included the account name, product names, and relevant performance metrics, creating a stronger, more relevant connection with each target
  • Optimized pacing to boost competitiveness in ad delivery
  • Even budget distribution across TAL improved the engagement for each of the accounts unlike LinkedIn-only campaigns
  • Enabled Phase 1 → Phase 2 learnings loop with rapid iteration
1:1 Campaigns

Ashwin’s Victory Lap

With each of the campaigns running for a month’s duration approximately, Ashwin is able to achieve:

  • 55-60% account penetration rate
  • 3-4x CTR
  • 20-25% form fill conversion leading to 4X ROI

What Worked

Smart Automation: Recotap’s campaign-per-account setup eliminated manual work and enabled massive personalization

Personalized Precision: Dynamic content (company name, product, traffic stats) improved engagement relevance

Budget Efficiency: Improved daily bid pacing allowed broader reach without waste or overspend

Strategic Iteration: Ashwin’s data-backed decision-making led to meaningful performance gains in the second campaign

Key Takeaways

  • 1:1 ABM works best when personalization depth matches funnel stage
  • Recotap’s automation made scaling to 200+ accounts across multiple ad variants frictionless

More about Ashwin Krishna

Ashwin Krishna is the Founder & Chief Growth Officer at Growton. With 15+ years across product marketing, ABM, and GTM leadership, Ashwin has scaled SaaS orgs to $250M+ ARR.

Recognized as a Top 100 PMM Influencer by PMA and Most Influential Tech Marketer by The Economic Times, he’s a strategy-meets-execution powerhouse.

Sneak Peek Inside: Explore What’s Possible with Recotap

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ABM Signal Hub

Identify and prioritize high-intent accounts using integrated signals

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Smart Segments

Auto-segment accounts based on intent and behavior

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LinkedIn ABM Campaigns

Run targeted, full-funnel LinkedIn campaigns

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Ad Personalization

Serve 1:1 personalized LinkedIn ads at scale

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Web Personalization

Deliver dynamic landing pages no code needed

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AI Insights

Track engagement and campaign performance instantly

In Case-study

Meet the protagonist and his gameplan!
Plot Twist in 3 Moves
Ashwin Victory Lap
Sneak Peek Inside: Explore What’s Possible with Recotap

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