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2X Account Engagement, Same Budget:Anirhudh’s Signal-Based LinkedIn ABM

Meet the protagonist and his gameplan!

Achievements

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Target

Increase close rates for high-value, long-cycle deals (upper mid-market and enterprise accounts)

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Play

Signals based targeting, 1-on-1 Personalised Ads

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Performance

70% campaign account penetration, 2X Account Engagement

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Result

75% pipeline acceleration

Plot Twist in 3 Moves

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The Challenge

  • Strong intent signals, but conversion velocity was painfully slow
  • One-size campaigns struggled to turn hot leads into SQLs
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The Shift

Anirhudh flipped the funnel with Recotap. Here's how:

  • Segmented accounts by stage, department, and intent strength
  • Built hyper-personalized creatives based on intent gauges.
  • Launched 1:1, 1:Few & 1:Many ABM across LinkedIn+ channels.
  • Nurtured engaged accounts into SQLs through Recotap’s funnel mapping
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The Win

75% acceleration in pipeline movement, CTR climbed to 1.2%, CPM down to $138

What does Everstage do?

Everstage is a modern sales performance platform that lets sales teams see their commissions clearly and get rewarded without Excel acrobatics. They’re built for speed, scale, and transparency.

What problem turned Anirhudh’s coffee into a coping mechanism?

Shortening the sales cycle wasn’t just a KPI - it was a mission.

His budget was being eaten by generic campaigns with CTRs lower than email open rates from 'NoReply@'. Despite having strong awareness and intent data from G2, Gartner, demo forms and Factors.ai, they struggled to convert that into pipeline velocity.

The villain? A bloated funnel with generic ads and no way to personalize at scale.

In one such restless night, he knew it was time to shift gears. The existing approach lacked the precision and personalization needed to truly convert high-intent leads into sales-qualified conversations.

Enter ABM Wingman

Anirhudh called in his ABM sidekick Recotap.
(Spoiler: It didn’t wear a cape, but it knew LinkedIn better than your SDR’s Chrome history.)

Using Recotap he did the following:

  • Built a dual-layered campaign structure across LinkedIn, Facebook, programmatic for cross-channel continuity
  • Tracked contact-level ad reach and engagement to evaluate coverage and campaign depth
  • Used HubSpot ↔ Recotap sync to manage lists, push campaigns, and score engaged accounts

He let Recotap automate the heavy-lifting ad sync, nurture streams, pacing.

1:1 Campaigns for High-Intent Accounts

  • Accounts were grouped by deal stage, department, and need type for hyper-personalized outreach
  • Creatives were deeply personalized addressing pain points, highlighting product capabilities, success stories, social proofs and even framing the cost of inaction
  • Campaigns were refreshed with new creatives every 3–4 weeks to avoid fatigue and maintain relevance
  • Engaged accounts were moved down the funnel into nurture programs, eventually converting into SQLs
1:1 Campaigns
1:1 Campaigns

1:Few & 1:Many Campaigns for Cold Accounts

  • Cold prospects were served with broader awareness-driven messaging
  • Accounts that engaged here were elevated into 1:1 targeting streams, where personalization took over
1:1 Campaigns
1:1 Campaigns

Anirhudh’s Victory Lap

With Recotap powering their deal acceleration campaigns, Anirhudh and team had a mic-drop moment:

Close rates doubled quarter-over-quarter for high-value accounts

CTR rose from ~1.2% to 2–2.5% with personalized creatives

70% account penetration ensured ads reached key decision-makers across functions

Two-way HubSpot integration turned engagement scores into actionable sales triggers

“We are clearly seeing better close rates from our same cohort.”

Now, Recotap isn’t just another tool in the stack—it’s the precision layer between signal and sale.

1:1 Campaigns

What Worked

1:1 campaigns for high-intent ICPs

Fresh creatives = lower fatigue

Multi-intent signal layering (G2, Gartner, Apollo)

Used Recotap ↔ HubSpot for engagement-based BDR actions

Key Takeaways

Recotap turns marketing chaos into pipeline clarity.

It’s what happens when 1:1 personalization meets LinkedIn obsession and skips the agency drama.

More about Anirhudh Sridharan

Anirhudh Sridharan is Demand Generation Manager at Everstage. A systems thinker and founder of Uncappd, he specializes in pipeline marketing that scales and gets noticed by both CMOs and RevOps alike.

Sneak Peek Inside: Explore What’s Possible with Recotap

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ABM Signal Hub

Identify and prioritize high-intent accounts using integrated signals

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Smart Segments

Auto-segment accounts based on intent and behavior

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LinkedIn ABM Campaigns

Run targeted, full-funnel LinkedIn campaigns

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Ad Personalization

Serve 1:1 personalized LinkedIn ads at scale

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Web Personalization

Deliver dynamic landing pages no code needed

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AI Insights

Track engagement and campaign performance instantly

In Case-study

Meet the protagonist and his gameplan!
Plot Twist in 3 Moves
Anirhudh's Victory Lap
Sneak Peek Inside: Explore What’s Possible with Recotap

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