Achievements
Positioning Aspire Systems as a digital transformation expert among US banking and insurance players
Multi-touch ABM campaigns to influence all decision-makers
ABM campaigns revealed contacts enabling smarter follow-ups.
$5M deal with $10M+ lifetime value
Plot Twist in 3 Moves
Raghu ditched traditional campaigns and went precision-first with Recotap: Personalised 1:1 ABM across LinkedIn and Programmatic + Email Outreach, Continuous Optimization
Aspire didn’t just get shortlisted—they closed a $5M deal (now worth $10M+ in LTV).
Aspire Systems is a global technology services firm that empowers digital transformation for leading enterprises and ISVs across the globe.
Raghu knew a traditional campaign wouldn’t cut it. RFPs don’t get won with one-size-fits-all messaging. Competing with industry giants, Aspire needed visibility and memorability.
He turned to Recotap’s AI-driven ABM platform to launch a two-month-long 1:1 ABM campaign focused solely on that high-priority account. The campaign was designed to make every touchpoint matter from ad impressions to inbox delivery. Key Components included:
Hyper-Personalized Targeting
Using Recotap’s platform, the team launched a 1:1 campaign customized for the bank, leveraging behavioral and intent signals to fine-tune timing and messaging.
Tailored Content Strategy
Raghu oversaw the creation of highly curated content assets case studies, industry-specific insights, white papers demonstrating Aspire’s deep expertise in solving problems relevant to the target account.
Three distinct ad variations were deployed, each crafted with personalized messaging aligned to the bank’s known pain points.
Ad Banner 1
Ad Banner 2
Ad Banner 3
Content Preview
Multi-Channel Orchestration
The campaign extended beyond ads. Personalized email campaigns with mirrored messaging were launched in parallel, creating consistent and relevant touchpoints across channels.
Continuous Optimization
Recotap enabled real-time performance monitoring and iterative campaign improvements, helping Raghu’s team optimize creatives, cadence, and targeting dynamically ensuring maximum efficiency throughout the two-month run.
Layered in intent
Raghunath stacked Recotap’s website intent with Bombora’s third-party signals to find and fuel the accounts already in-market
Built a journey, not just ads
As interest deepened, Recotap helped her retarget with narrative-led creatives each ad felt like the next logical step, not a rerun
Raghu’s strategy, backed by Recotap’s personalization engine, paid off across multiple fronts:
Significant Increase in Brand Engagement
The campaign saw strong lifts in open rates, CTRs, and direct responses, making Aspire a topic of conversation within the targeted bank.
Influenced RFP Decision
By delivering highly relevant and account-specific content, Aspire was shortlisted for consideration in the RFP process validating the strategic effectiveness of the campaign.
$5 Million Deal Won
The campaign directly contributed to a $5M win, now valued at over $10M in lifetime revenue—Aspire’s biggest ABM success in the BFS vertical.
Industry Recognition
The campaign earned ITSMA recognition for ABM excellence, reinforcing the impact of Raghu’s leadership and driving ABM adoption across multiple service lines at Aspire.
Raghunath Vijayaraghavan, Vice President of Marketing at Aspire Systems and Synergita, brings over 20 years of B2B marketing expertise. A strategic thinker and digital transformation leader, Raghu is known for building high-impact campaigns that align marketing with enterprise growth goals.
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In Case-study
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