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$5M deal with $10M+ lifetime value via ABM: Raghunath’s 1:1 ABM Masterstoke

Meet the protagonist and his gameplan!

Achievements

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Target

Positioning Aspire Systems as a digital transformation expert among US banking and insurance players

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Play

Multi-touch ABM campaigns to influence all decision-makers

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Performance

ABM campaigns revealed contacts enabling smarter follow-ups.

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Result

$5M deal with $10M+ lifetime value

Plot Twist in 3 Moves

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The Challenge

  • Engagement
  • Influence RFP decision of a large Financial Bank
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The Shift

Raghu ditched traditional campaigns and went precision-first with Recotap: Personalised 1:1 ABM across LinkedIn and Programmatic + Email Outreach, Continuous Optimization

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The Win

Aspire didn’t just get shortlisted—they closed a $5M deal (now worth $10M+ in LTV).

What does Aspire Systems do?

Aspire Systems is a global technology services firm that empowers digital transformation for leading enterprises and ISVs across the globe.

What marketing gap kept Raghunath on edge?

Raghu knew a traditional campaign wouldn’t cut it. RFPs don’t get won with one-size-fits-all messaging. Competing with industry giants, Aspire needed visibility and memorability.

Enter ABM Wingman

He turned to Recotap’s AI-driven ABM platform to launch a two-month-long 1:1 ABM campaign focused solely on that high-priority account. The campaign was designed to make every touchpoint matter from ad impressions to inbox delivery. Key Components included:

Hyper-Personalized Targeting

Using Recotap’s platform, the team launched a 1:1 campaign customized for the bank, leveraging behavioral and intent signals to fine-tune timing and messaging.

Tailored Content Strategy

Raghu oversaw the creation of highly curated content assets case studies, industry-specific insights, white papers demonstrating Aspire’s deep expertise in solving problems relevant to the target account.

Three distinct ad variations were deployed, each crafted with personalized messaging aligned to the bank’s known pain points.

1:1 Campaigns

Ad Banner 1

1:1 Campaigns

Ad Banner 2

1:1 Campaigns

Ad Banner 3

1:1 Campaigns

Content Preview

Multi-Channel Orchestration

The campaign extended beyond ads. Personalized email campaigns with mirrored messaging were launched in parallel, creating consistent and relevant touchpoints across channels.

Continuous Optimization

Recotap enabled real-time performance monitoring and iterative campaign improvements, helping Raghu’s team optimize creatives, cadence, and targeting dynamically ensuring maximum efficiency throughout the two-month run.

Layered in intent

Ravleen stacked Recotap’s website intent with Bombora’s third-party signals to find and fuel the accounts already in-market

Built a journey, not just ads

As interest deepened, Recotap helped her retarget with narrative-led creatives each ad felt like the next logical step, not a rerun

Raghunath’s Victory Lap

Raghu’s strategy, backed by Recotap’s personalization engine, paid off across multiple fronts:

Significant Increase in Brand Engagement

The campaign saw strong lifts in open rates, CTRs, and direct responses, making Aspire a topic of conversation within the targeted bank.

1:1 Campaigns

Influenced RFP Decision

By delivering highly relevant and account-specific content, Aspire was shortlisted for consideration in the RFP process validating the strategic effectiveness of the campaign.

$5 Million Deal Won

The campaign directly contributed to a $5M win, now valued at over $10M in lifetime revenue—Aspire’s biggest ABM success in the BFS vertical.

Industry Recognition

The campaign earned ITSMA recognition for ABM excellence, reinforcing the impact of Raghu’s leadership and driving ABM adoption across multiple service lines at Aspire.

Key Takeaways

  • Strategic ABM requires leadership that blends data, creativity, and timing Raghu demonstrated all three
  • 1:1 personalization is not just a tactic, but a differentiator in high-value B2B deal cycles
  • AI-driven platforms like Recotap can scale enterprise-grade ABM with agility and control
  • Success in one account can unlock strategic adoption across an organization exactly what happened at Aspire

More about Raghunath Vijayaraghavan

Raghunath Vijayaraghavan, Vice President of Marketing at Aspire Systems and Synergita, brings over 20 years of B2B marketing expertise. A strategic thinker and digital transformation leader, Raghu is known for building high-impact campaigns that align marketing with enterprise growth goals.

Sneak Peek Inside: Explore What’s Possible with Recotap

Raghunath Vijayaraghavan, Vice President of Marketing at Aspire Systems and Synergita, brings over 20 years of B2B marketing expertise. A strategic thinker and digital transformation leader, Raghu is known for building high-impact campaigns that align marketing with enterprise growth goals.

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In Case-study

Meet the protagonist and his gameplan!
Plot Twist in 3 Moves
Raghunath’s Victory Lap
Sneak Peek Inside: Explore What’s Possible with Recotap

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