How Agilyx used ABM to influence deals and create a predictable sales pipeline
Agilyx is a change-ready technology services company that delivers high-quality ERP implementations and services to global organizations in the Commercial, Government, Education, and Not-for-profit sectors. Agilyx innovation includes flagship ERP Partner Unit4, Financial Force PSA, Talent Management, and Workforce Management.
Agilyx's manual efforts on paid campaigns on LinkedIn and other channels weren’t generating enough pipeline, and often the leads delivered to sales did not advance. Agilyx wanted an automated & scalable solution that can help in executing personalized marketing to a handpicked list of accounts. They wanted their campaigns to be highly targeted, help in generating a predictable sales pipeline, and convert deals faster.
Agilyx chose Recotap and zeroed in on 600 accounts that best matched their ICP. They designed Account-based & People-based campaigns to target specific decision-makers within their target list.
Recotap helped Agilyx to orchestrate campaigns to take the right messaging to the right audience and at the right time. This resulted in a measurable impact in engagement across their key accounts.
ABM is a must these days, and Recotap allows us to run campaigns without a significant upfront investment. We are benefiting from the contact-based targeting to only invest our limited budget on the right people. The insights on what people see, click, or visit help our sales reps to know who they should reach out to and what they should talk about.